Watching Fred Rogers’ warm smile as he came through the door, sang his cheerful greeting, and shed his professional jacket for a cardigan … most viewers didn’t pick up on how meticulously Mr. Rogers had planned his Neighborhood … and how intensely he worked to counter the values of many kids’ shows in the 1960s. Hopkins business professor Alexandra Klarén’s new book goes deep into Roger’s religious motivation and his insights into what children need to be secure enough to learn about the world.