From granting Juneteenth as a paid holiday to marketing campaigns designed to align their businesses with protesters, companies are suddenly falling over themselves to express solidarity with the Black Lives Matter movement. Are these claims credible, or are they simply part of a nimble marketing strategy aimed at exploiting a unique moment? Tom’s guests are Dr. Pamela Newkirk, professor of journalism at New York University, and author of Diversity, Inc.: The Failed Promise of a Billion-Dollar Industry; and Dr. Andre Perry, a Fellow in the Metropolitan Policy Program at the Brookings Institution and author of Know Your Price: Valuing Black Lives and Property in America’s Black Cities.